Lead magnets (aka freebies or opt-ins) are a great way to build your email list. In fact, they’re really the only way to build your email list these days, as you will rarely find someone willing to hand over their email address without the promise of something in...
Coming up with a lead magnet idea can be daunting. With so many options and possible topics, where on earth do you start? A lead magnet is an important piece of content in our client journey as it helps our ideal client move from the connect to subscribe phase. It’s...
I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...
Hi, I’m Mel. I empower you to grow your business with strategic content that connects, nurtures and converts. Let's talk content strategy FollowFollowFollow Hey there! If the thought of sales funnels, mapping your client journey or creating a content...
