Coming up with a lead magnet idea can be daunting. With so many options and possible topics, where on earth do you start?

A lead magnet is an important piece of content in our client journey as it helps our ideal client move from the connect to subscribe phase. It’s how we encourage people to sign up onto our email list so that they can hear more about what we do.

This stage is where our ideal client likes what we have to say and wants to know more about how we can solve a problem for them. It’s that first step to showcase what we can do and how we do it.

Before you dive into what you’re going to create, there’s 3 important things you need to cover off. You need to make sure that your lead magnet:

  • Speaks to your ideal client and the problems that they think they’re facing
  • Is actionable – Your ideal client needs to have an ‘aha’ moment in less than 20 minutes
  • Logically leads to a service that you provide

Once you’ve come up with your lead magnet idea then it’s all about taking the path of least resistance to bring it to life, and making sure that you’re constantly promoting it every possible place you can.

So, what’s the quickest and easiest lead magnet idea that you can implement for your business?


This is the simplest and easiest of all the lead magnet ideas, but just as effective as anything more complicated and time consuming.

It meets the actionability criteria as it can be read and any ‘doing’ can be completed quickly by your ideal client.

A downloadable could include:

  • A cheat sheet: Eg I have Content Inspiration Cheat Sheet when you join the waitlist for The Content Effect
  • A worksheet or short workbook: Eg The Un-boring Ideal Client Avatar Workbook
  • A reference sheet: Eg The Content Roadmap

I don’t recommend an ebook or a large workbook as your lead magnet, as these often require a considerable investment of time by your ideal client. Whilst they may provide an ‘aha’ moment, the quicker your ideal client gets to solving their problem, the better.

And if you’re not a graphic designing guru, you can use Canva to find the perfect template or use a marketplace like Creative Market and purchase something that’s almost done for you.

Video series

This requires a little bit more investment of your time, but it can show a great return on your investment. A word of warning, if you tend to be a perfectionist, this lead magnet idea probably isn’t for you, as there may be editing required, building slide decks or creating scripts. All possible road blocks in getting your lead magnet out into the world.

A video makes a great lead magnet idea as it means your ideal client gets to see you in action. This deepens their connection with you and starts the nurturing process straight away.

You can make a video series as simple or complex as you like. It could be a quick training, 3 shorter videos delivered over a period of time or unlocked as each one is completed. You can house your videos on a platform such as YouTube or Vimeo or even a course platform like Kajabi.

Email series

This lead magnet idea is a simple one that delivers regular action items or information for a short period of time. Some examples may include daily affirmations for a week, 5 minute Instagram makeover tips, a daily healthy food swap (habit stacking) or learning basic knitting stitches.

The idea is to build on a skill or habit to help your ideal client see that they’ve achieved something in the end.

A lead magnet doesn’t have to be a big piece of work. Keep it simple. Keep it actionable and you’ll be growing your email list in no time. If you need more guidance on how to create the perfect lead magnet for your business, then check out my brand new mini-course, which is also available for free when you join The Content Effect.


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