Lead magnets (aka freebies or opt-ins) are the best way to grow your email list. They provide your ideal client with a valuable piece of information so that they can ideally take action to solve part of their problem. Lead magnets come in all shapes and sizes and can...
Coming up with a lead magnet idea can be daunting. With so many options and possible topics, where on earth do you start? A lead magnet is an important piece of content in our client journey as it helps our ideal client move from the connect to subscribe phase. It’s...
Content alignment is a term that I use to refer to how content feels to you, in balance with who you’re creating it for. It’s not something that you usually take to the time to think about, but it’s important in understanding the reason that you’re even taking time...
Content really is the lifeblood of our business. If you think about how people find you and buy from you, it’s highly likely that they found you through the power of content. When we’re consistently creating and publishing, then sales will consistently flow. Building...
A healthy email list is important for so many different reasons. It helps with getting your message to more of the right people and you have less reliance on platforms (eg social media) that you don’t own. The problem is that most business owners are looking to...