You know that your ideal client avatar is the key to making sales. You’ve downloaded a thousand templates to try and understand her better, but never finished them because they’re so boring. Well this one’s different! Get to know your ideal client by...
Listen on Apple Podcasts Other Apps Here In this episode, Mel covers: ✨ Unlocking the power of an ideal client ✨ How understanding the story behind your ideal client can elevate your content ✨ Why I’m here for you and want you to experience the success you deserve...
The client journey simply describes the way we take our ideal client from not knowing anything about us all the way through to becoming a raving fan. I look at it as a 5 stage pathway where we get to guide our ideal client, deepening our relationship along the way. It...
Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...
When I first started my business, I quickly became aware of who my dream clients were, and who were what I called my disaster clients. Dream clients are easy to work with. They are on the same wavelength and most importantly share similar values to you. They are the...
