How outsourcing can help you build your business
Outsourcing is such a buzz word these days. However, it’s a reality for the solopreneur if your goal is to build a business that can support you and your family. Whilst there is a great deal of commentary around the negatives of outsourcing tasks in your business and...
Why likes don’t matter – how to use Facebook to your advantage
This week I wanted to take a moment to talk about perception. Particularly the perception that likes or follows on social media platform directly relate to sales and visibility. Whilst we all like to focus on the numbers and get excited when people start following and...
How to love your business again
If your business is aligned with your ‘why’, it is likely that you live and breathe what you do! You probably think about it 24/7. How to improve, how to automate, how to get more clients, what needs to be tweaked in your strategies. Am I right? So what happens when...
Using automated emails for a service based business
An automated email is a marketing tool used by businesses both big and small to take away manual marketing work. They can be used to nurture, remind, educate or encourage buying behaviours. The most common use is the welcome series which gradually introduces a...
The importance of content strategy for small businesses
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
