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Content creation is such an important piece of our business growth and success. When it’s on point then it flows and feels easy. But it’s not often that way.

I see so many business owners struggle with content creation to the point where they feel as though they want to give up on it all.

But please don’t!

When you set up a framework that plays to your content super power and is strategic, then content creation can become easy. Here’s the four elements that you need to support you to become a powerful content creator.

Prepare with purpose

By being prepared with what content you are going to create beforehand, you make the process so much quicker and easier. It means that when you feel in the flow, or are sitting down to focus on the creation, you’ll waste very little time on preparation and will be able to get struck straight into the creation.

When you prepare your content with purpose, it becomes more aligned to your message and is more strategic in how you’re moving your ideal client through their journey with you.

You can be prepared by:

  • Creating a mind map or list of all the topics that you could possibly talk about. This can take as little as 30 minutes to set you up for the entire year
  • Theming your content by the month. Pick 12 themes that you know the most about and make each month flow with your content. You can set aside as little as 10 minutes for this task
  • Create topics or headlines to match those that would most appeal to your ideal client. Depending on the number of pieces of core content you will create for a year, it can take as little as 30 minutes

 

Produce with purpose

When you produce your content with purpose, you become more focused on what you need to create and therefore can create more content in less time. You waste less time thinking about what to create because you already know exactly what you’re going to create from the preparation you’ve done.

I know from experience in creating both blogs and podcasts that I can be more efficient when I know what I’m going to say and how I go through the process of producing them

You can produce your content by:

  • Following a consistent structure
  • Understanding how to reimagine it into micro content

 

Process with purpose

Following a process is the quickest and easiest way to save time when creating content. You know exactly what you need to do, and when, and you don’t have to reinvent the wheel every time you want to create your content. It also means that when it comes time to outsource part of your content creation, you can easily determine the best parts to hand off first.

You can create a process for your content by:

  • Recording via video, audio or written each step you usually take
  • Document the steps so that you can refer back to them quickly and easily

 

Plan with purpose

A plan is the key to consistency, momentum and flow. It will keep you on track and be the driving factor behind keeping you (and your team) organised.

You can plan by:

  • Creating a content strategy that underpins your content creation
  • Consistently following a 90 day content plan
  • Theming your content by the month
  • Creating a daily content calendar

 

By following these 4Ps, you can make your content creation easier. It will take some investment of your time upfront to start becoming organised, but once you have all of the 4Ps in place you will become far more efficient and have more time to get back to serving your clients.

If you’d like ongoing training, templates and guidance on how to implement the 4Ps into your service based business, then I’d love to invite you to join The Content Effect, a monthly membership that helps you take the struggle out of content and replace it with ease and flow. Find out more here.

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