In today’s online marketplace, it’s more important than ever to stand out from the crowd. If you want people to remember you, you need to give them a reason to. This doesn’t mean you have to make up fantastical stories or do something controversial.
It’s more about being uniquely you and giving your audience the reason to come on the client journey with you. Here’s three things you can focus on so you can be remembered.
Have a message that matters
Notice how I said message that matters, not a magnetic message.
A magnetic message can attract your ideal client. You could say anything to attract them. But is it meaningful? Does it feel aligned to who you are as a person and what you stand for, whilst attracting people who feel the same?
A message that matters takes into consideration the WHO (your ideal client), the WHAT (the possibilities you create in their life) and the WHY (your beliefs).
It’s the why that’s most often missing from your message, and it’s also the bit that’s going to help you be remembered. Get really clear on your beliefs, then your message will flow.
Utilise the power of stories
Stories are a powerful way to connect with people on an emotional level. When you tell a story, you’re giving people a chance to see themselves in your shoes or see what could be possible for them. This can help you to build trust and rapport, which can lead to sign ups and sales.
Think you don’t have a story to tell? Think again! Everything you see, hear or do is the opportunity for a story. Find the meaning or parallel to what you teach or talk about and there’s the story! Remember, a story can be short and simple. It doesn’t have to be an in depth or transformational.
This is a biggie. To become known as the go-to person on a particular subject, people need to know that you’re the go-to person for that subject. And the way to build that credibility is to make sure that your consistent with your content creation and publication.
You can download my free resource to uncover the four secrets to becoming more consistent.
Consistency isn’t about doing #allthethings. You need to be mindful of your time, energy and resources. It’s also not about creating more content What it IS about is:
- Following through on what you say you’re going to do
- Giving your ideal client the opportunity to move through the client journey with you
- Respecting your ideal client as a human
- Showing up with love, gratitude and humanity
- Using your strengths and innate gifts to make it EASY
- Supporting yourself in your season of life
When you do this, together with having a clear message and utilising the power of stories, you will be remembered. At the end of the day we want others to immediately think of you and recommend you when they need whatever it is you do.
If you’d like to stop throwing spaghetti content at the wall and start becoming more purposeful and powerful with your content, then check out my membership The Content Effect. You’ll learn to create intentional content that connects, nurtures and converts cold leads into raving fans that want to buy from you.
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