Guest post by Romina Cavagnola, Alchemy of Alignment Someone asked me the other day why storytelling is so important when writing content for your business. It wasn’t the first time I’ve been asked that question. Aside from the fact that stories are capable of...
Lead magnets (aka freebies or opt-ins) are a great way to build your email list. In fact, they’re really the only way to build your email list these days, as you will rarely find someone willing to hand over their email address without the promise of something in...