Content alignment is a term that I use to refer to how content feels to you, in balance with who you’re creating it for. It’s not something that you usually take to the time to think about, but it’s important in understanding the reason that you’re even taking time...
In case you’ve been living under a rock the past week, the latest and greatest news is that Meta has launched Threads, the Twitter-esque cousin of Instagram. There’s SO much talk about this new platform and where it’s going, what’s going to happen to it, who’s on it,...
Creating powerful content means using content with purpose, mindful of the person who’ll be consuming it and creating in a way that feels right for you. Such a simple idea, but it can be difficult to execute. So there’s really two parts to this – one is understanding...