To be honest, I don’t think it should be called a sales funnel at all as it’s misleading. I prefer to look at it through the lens of a nurture funnel. But that’s probably not going to catch on any time soon, and it’s certainly not going to help this piece of content to be found through Google searches, so here’s the steps to implement a soulful sales funnel.
Give yourself permission to ditch the bro and go with flow
There are no ‘shoulds’ when it comes to content. Only ‘what ifs’. When we give ourselves the permission to let go of FOMO tactics that are taught to us, or that we experience ourselves inside the sales funnels of others, then we gift ourselves the right to do it our way. Not how others say we should.
Create the perfect lead magnet
An aligned list is so much better than a big email list. So, this means that it’s best to create a lead magnet to attract your ideal client that is specific, relates to your service and is actionable. Attract the right people, not #allthepeople.
This, for me, is one of the main parts of your sales funnel that makes it soulful. Knowing who you’d love to work with and gifting them a piece of valuable content that will make a difference in their lives is all about keeping the humanistic perspective in mind.
For more tips on creating the perfect lead magnet, you can listen to this podcast episode or read this blog.
Map the sales funnel
Most people dive straight into creating a lead magnet but forget about the bit that comes afterwards. How will you structure your funnel? I always recommend a straight line delivery of your email automations after someone signs up for your lead magnet when you first start out. There’s plenty of time later to add in fancy ‘if-then’ scenarios in the future.
Know what you’re going to say
This is the other major part of your sales funnel that will make it soulful.
As I said at the beginning of this blog, I don’t believe that we should be calling these sales funnels. For higher ticket items, sales funnels convert at around 2%. That means you need 100 new people on your email list to sell 2 things. That’s hard work.
Instead, if we look at our sales funnel emails as the opportunity to nurture our ideal client and introduce them to our entire content ecosystem, then we have a much greater opportunity to strengthen our relationship with them and create other touchpoints throughout our ecosystem (think blogs, podcasts, videos and socials).
So, with this perspective in mind, it becomes much easier for you to write your copy for your automated emails.
Set up the tech and promote it
I feel as though this is probably the challenging part of a sales funnel for many people. You’ll need to know how all the bits go together, from landing page, thank you page, tags, triggers and email automations. If tech, copy and all the bits simply aren’t your thing, please outsource it. You’ll be far less stressed about the whole ordeal (check out my Build your list package if you need help)
And don’t forget to tell the world about it! Add regular promotion into your social media and core content. You won’t grow your list if no-one knows about your amazing lead magnet.
If you’d like to learn how to set up your own soulful sales funnel or take the opportunity to look at the sales funnel you’ve currently got in place, then I’d love to invite you to join me in my brand new 5 day challenge Soulful sales funnels. Over 5 days I’ll guide you through these steps to give you the confidence to create and build your very own soulful sales funnel. Join us here.
Read more from the blog
Unveiling the Legalities of Running Competitions in Your Business
Ever thought about running a competition to increase followers or build your email list? Emma Hueston and I dove into the legality of competitions and what you need to think about before you even launch your competition.
Creating content with heart: A holistic approach
Worried you’re not bring authenticity, connection, and value to all of your content? Let’s talk about discovering why trusting your intuition and using powerful skills that you already have like empathy can lead to transformative shifts in your content marketing strategy. Discover practical tips, real-life examples, and strategic insights on creating content with heart.
The Art of Building a High-Performance Team for Growth
In this episode Mel Daniels speaks with Paula Maidens about building great teams. They cover the ‘what’ and ‘how’ in job descriptions to attract the right candidates, the common mistakes made during the hiring process, the importance of clarity in hiring, and more.
