There’s plenty of ways to be more consistent with your content. But in this fast paced digital world, you need to embrace changes in technology and find ways to make them work for you.
With such a focus on AI at the time of writing, I thought it would be the perfect time to talk about how it can help you be more consistent with your content.
Let’s start with technology in general and then discuss AI in more detail.
There’s no doubt that technology plays a huge role in our everyday lives. Often it goes unnoticed as we now think of it as a natural part of life. But think about the technological advances that have been made in your lifetime.
Embracing the changes and adapting new ways of doing things can be difficult. The introduction of ATMs and the decrease in face to face transactional banking saw many of the older generation feel lost and confused.
I’m constantly perplexed at my children’s ability to intuitively know what to do when something’s not working on a device.
So you can look at using technology in helping you be more consistent with your content as a natural extension of doing business. Some simple ideas that you can implement (and are probably already using)
- Ideas – Tools like Google Analytics, searching Facebook Groups or Answer the Public can help you come up with new ideas for content
- Content calendar – as simple as a spreadsheet or word document. You could also use an app like Asana or Airtable
- Graphics – apps like Canva make it super easy to create quality graphics quickly in your brand aesthetic
- Video – your mobile device means that anyone can record videos then use tools like YouTube or Vimeo to produce them
- Podcast – Free software such as Audacity or Garage Band mean that it’s quick and easy to record quality audio content. And platforms like Podbean allow you to distribute them efficiently
- Websites are fast and intuitive to use. You could create an online presence in less than a day. You can upload blogs, videos or podcasts to increase reach for your core content
Scheduling and publishing content
- Social media – using scheduling tools such as the native Meta Business Suite or external apps such as Tailwind, Canva, Hootsuite or Buffer means that you’ll always have content published consistently, even if you’re not in the mood to create it.
- Core content – all platforms have the ability to schedule the release of your blog, podcast or video. This means you can increase your consistency by making sure that you have a bank of content ready to be published.
I’ve separated artificial intelligence (AI) from general technology. Obviously it’s an advanced form of technology, but its current interest and increased use needs a special mention. There’s two ways that you can use it to help you be more consistent with your content.
High level ideation
Consistent content relies on having enough ideas in the first place to create the content that meets your ideal client where they are in the journey with you right now.
So AI is a great way to come up with new ideas on your theme or topic, and particularly around your keywords.
When you move from high level ideation to creation, you’ll decrease the time it takes you if you use AI for your points (or subheadings if you’re writing a blog). The decrease in time is going to help you become more consistent as you can potentially create more content in less time.
Word of warning
- AI isn’t you – And until it can think and feel like you, I don’t think it should be used to solely create your content for you.
- Need to fact check – at the time of writing ChatGPT sources information from the internet that’s six months old. This means that firstly you need to make sure that any information it gives you that you plan on using is correct. There is a real concern for me that false content created on the basis of false information will only increase the chance of the false content becoming the truth! Be a responsible content creator and make sure what you say is the truth.
So, is using technology or AI in your content creation cheating? Absolutely not. It will definitely help you become more consistent with your content and save you time. But in order to make sure that you’re using your content powerfully, you’ll need to bring YOU to your content. Your ideas, your unique point of view and your beliefs.
If you want to know more about creating consistent content that’s powerful and feels aligned with who you are, come and join my membership The Content Effect. Doors will be opening soon but by signing up to the waitlist you’ll receive a gift, plus insider goss and bonuses. Can’t wait to see you on the inside!
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