5 reasons why content marketing matters for women in business
Content marketing can often feel like an overwhelming part of our business. We know how important it is to grow a profitable business, which places added pressure on us to ‘get it right ‘. At it’s very heart, content marketing is simply the information and experiences...
Your unique content plan (that won’t take hours to do)
If you want to step out of reactive, throw-spaghetti-at-the-wall mode and into proactive, strategic content creation, then a content plan is an absolute must. Yes, it will take time to create up front, but it will save you hours of unproductive an inefficient content...
CEO mindset v employee mindset for your content marketing
Mindset plays a huge part in running your own business. It’s a struggle at times when you’re hit with slow times or money isn’t flowing easily. That’s why we need to continually bring our focus back to embracing the CEO mindset, rather than the...
How to create a powerful content marketing strategy that converts
Content marketing is the way that you take your client through their journey with you. It helps you to take your ideal client from knowing absolutely nothing about you, through to them becoming a raving fan. So, delivering the right content at the right time in the...
