How to use your core content in the client journey
Core content is the lynch pin to easy, sustainable content and plays an important part in the client journey. It’s the blog, podcast or video that we create as the main part of our content marketing strategy and can be used to first connect with our ideal client and...
How to use stock images in your content
Guest Post – Sarah Aktag, Founder of Eliza Stock Professional content is the key to creating a professional aesthetic for your brand and business. In this blog Sarah from Eliza Stock shares the top 5 places to use stock photograph in your content. Fresh, new,...
Outsource your content marketing with ease
One of the ways that you can save time and money in your business, is to outsource your content marketing. But the thought of hiring a new team member, let alone how you’re going to onboard them and teach them everything they need to know can be a daunting project....
5 reasons why content marketing matters for women in business
Content marketing can often feel like an overwhelming part of our business. We know how important it is to grow a profitable business, which places added pressure on us to ‘get it right ‘. At it’s very heart, content marketing is simply the information and experiences...
