Content that converts – take your ideal client from click to client
If you’d rather listen to these insights, see episode 125 of The Powerful Content Podcast Have you ever really thought about the connection between the content you’re creating and the sales you make? It’s a common misconception that chasing engagement...
How to craft your perfect client journey
The client journey simply describes the way we take our ideal client from not knowing anything about us all the way through to becoming a raving fan. I look at it as a 5 stage pathway where we get to guide our ideal client, deepening our relationship along the way. It...
Why your content isn’t converting and what to do about it
Content that converts means making sales, which is the backbone of our business. If we’re not generating revenue, then we’re not really in business! Now, I’m not going to make you read this entire blog before I give you the answer to why your content isn’t converting....
How to nurture your ideal client so that they are more likely to convert
Whilst our goal in business is to make money through converting our ideal client, we can’t solely focus on the conversion process when it comes to our content. In doing so, we’re forgetting that our client goes on a journey with us and before conversion, there’s other...
