Turn your lead magnet into a must-have
Your lead magnet is a vital piece of your content eco-system as it gives your ideal client a glimpse into what you can do for them and how you can solve their problem. For you, as a business owner, it allows you to continue to build your aligned audience by...
3 easy lead magnet ideas that you can create today
Coming up with a lead magnet idea can be daunting. With so many options and possible topics, where on earth do you start? A lead magnet is an important piece of content in our client journey as it helps our ideal client move from the connect to subscribe phase. It’s...
Building an aligned email list the easy way
An aligned email list is more important than a big email list. An aligned email list will deliver you warm leads that love you and are ready to buy from you. And an aligned email list is far more about who is on your list, rather than how many of them. Big numbers are...
Does engagement really matter?
I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...
