The latest from the blog

From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.

The Content Roadmap

Map your way to content with purpose in 5 easy steps.

How to use the power of connection in your content strategy

Mar 24, 2020 | Content, Small Business Tips

This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I'll totally blow on feeding my chocolate addiction.] Creating content is all about giving value to your ideal client in such a way that they want to...

Four things that you can implement today to beat content overwhelm

Mar 10, 2020 | Content, Small Business Tips, Virtual Assistant

I get it. You’re busy trying to keep your business baby afloat and do #allthethings. There is a lot to think about, so much we could be doing and big dreams to follow. On top of this there is social media, blogging and email marketing to create as well. All of this...

How to use the power of ‘guesting’ to your advantage as part of your content strategy

Feb 25, 2020 | Content, Small Business Tips

I absolutely love 'guesting' as a strategy to increase your reach and authority. If these two objectives are part of your content strategy, then guesting (think blogs, podcasts, videos or providing content of value to another business or person) should definitely be...

How to write blog titles without resorting to click bait

Feb 11, 2020 | Blog

Writing a catchy title for your blogs is just as important as what you write. If it doesn’t address something that your ideal client needs or wants to hear, then you won’t even get eyes on your hard work. A word of warning here – no one likes click bait headings....

Three types of content you should be using in your content strategy and how to use them to attract your ideal client

Jan 23, 2020 | Content, Small Business Tips

Creating content, like any activity in your business, should have a point to it. If there’s no goal, no aim or no defined desired outcome, then it’s a waste of time even doing it! Wherever you plan to promote your content, it’s important to know why you’re doing it,...

Word of the year 2020

Jan 1, 2020 | Blog

This is the fourth year that I’ve written about my word of the year. I love to set a word that will inspire me or draw me back on track when I’m feeling a little wayward. I’m a little bit excited about my word this year. In the past it’s always been a verb. This year...