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From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.
The Content Roadmap
Map your way to content with purpose in 5 easy steps.
What is an ideal client and why should I care?
So, let’s start with the basics. An ideal client is a valued part of your audience that you love working with. It feels easy with them and the relationship flows. Usually they match your personality, way of working or your values. They are your dream client. An avatar...
![[special edition] Don’t waste the slow times – let’s talk strategy prep!](https://www.meldbusinessservices.com.au/wp-content/uploads/2020/06/mel-blog-sample-2-400x250.jpg)
[special edition] Don’t waste the slow times – let’s talk strategy prep!
[This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I'll totally blow on feeding my chocolate addiction.] Yep. The global situation sucks. And the economic outlook sucks. But that doesn’t mean your...
How to use the power of connection in your content strategy
This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I'll totally blow on feeding my chocolate addiction.] Creating content is all about giving value to your ideal client in such a way that they want to...
Four things that you can implement today to beat content overwhelm
I get it. You’re busy trying to keep your business baby afloat and do #allthethings. There is a lot to think about, so much we could be doing and big dreams to follow. On top of this there is social media, blogging and email marketing to create as well. All of this...
How to use the power of ‘guesting’ to your advantage as part of your content strategy
I absolutely love 'guesting' as a strategy to increase your reach and authority. If these two objectives are part of your content strategy, then guesting (think blogs, podcasts, videos or providing content of value to another business or person) should definitely be...
How to write blog titles without resorting to click bait
Writing a catchy title for your blogs is just as important as what you write. If it doesn’t address something that your ideal client needs or wants to hear, then you won’t even get eyes on your hard work. A word of warning here – no one likes click bait headings....
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