The latest from the blog
From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.
The Content Roadmap
Map your way to content with purpose in 5 easy steps.
Using automated emails for a service based business
An automated email is a marketing tool used by businesses both big and small to take away manual marketing work. They can be used to nurture, remind, educate or encourage buying behaviours. The most common use is the welcome series which gradually introduces a...
How does email marketing work with my sales funnel?
A sales funnel describes how a client moves through the purchase process with you. This is from their first introduction to you (usually via a free or very low cost offering) through to the purchase of your star product. As the funnel narrows, the number of people...
5 reasons why you need a blog
Blogs are articles, like this one, that you write and provide to your audience for free. They somehow fit into your offerings or are a piece of tangent content that would be of interest to your audience. They are an important piece in your content marketing for a...
How to use blogs in your sales funnel
A sales funnel describes how a client moves through the purchase process with you. This is from their first introduction to you (usually via a free or very low cost offering) through to the purchase of your star (most expensive) product or service. As the funnel...
The importance of content strategy for small businesses
Content strategy is not just about posting on social media. It encompasses a wide range of platforms and elements of your business. It covers social media, your website, email communications, freebies, printed material and even items like your email signature and...
Sales funnel basics
It’s a juicy topic this week. I could write a whole essay on sales funnels as I’ve been doing a fair bit of research recently into refining my own. This week we are going to stick with the basics of what it is, and why you should have one in place for your business....
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