The latest from the blog
From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.
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Knowing your ideal client is the secret to growing your business
I’m tricking really. There is no secret. It’s just common sense. You need to know your ideal client inside out and really tap into her with every piece of content that you put out into the digital world. So, grab a pen and paper and jot down a few points as you read...
Word of the year 2019
There’s something exciting about a new year. New opportunities, new plans, new focus. I love it. I’m a bit of a nerdy organiser so I love setting new goals and mapping out a plan on how to get there. Sometimes goals and plans can fall by the wayside if we get a little...
How to get your business ready for the holidays
Does your business get busy at this time of year? Or are you looking at taking a real break over the holidays? Here are five things that you can do now to make sure that your business will survive the silly season. Organise your social media I always say you need to...
Why email is still an effective marketing tool
Many people dismiss the idea that emails are still an effective marketing tool. Some say that it’s no longer an effective tool as our inboxes are overflowing and it’s too hard to stand out from all the noise. I say that’s crazy talk! Email is one of the smartest ways...
How outsourcing can help you build your business
Outsourcing is such a buzz word these days. However, it’s a reality for the solopreneur if your goal is to build a business that can support you and your family. Whilst there is a great deal of commentary around the negatives of outsourcing tasks in your business and...
What does it mean to automate or systemise my business?
Do you have a mega eye roll when you hear someone say that the only way to scale your business is to automate or systemise? Or do you just switch off because the thought of this topic BORES you to tears? When I first started my business I heard these terms bandied...
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