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From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.
The Content Roadmap
Map your way to content with purpose in 5 easy steps.
How to write an email welcome series
A welcome series email is a suite of automated emails that you can send a subscriber when they first join your email list. Automated emails are a great tool to not only deliver the freebie (opt-in or lead magnet) that your subscriber has signed up for, but also allows...
5 ways to use email marketing for your webinar
Webinars are a great tool to use if you’re about to launch a new service. Often, we are so caught up in perfecting our webinar slides that we forget to actually promote the webinar and end up doing a few late night posts in Facebook Groups to try and get people to...
How to write an email that will get read
In this digital age, how can you stand out from the crowd when the average person receives over 100 emails a day? How can you make sure yours is one that they will open and read? First and foremost, it’s about trial and error – working out the best day, time, subject...
Why is a content strategy important for your service based business?
A content strategy is not just about how to post on social media. It’s a detailed process around the delivery and structure of all of your content, whether digital or physical. It’s also more than branding (which is super important by the way!) and forms an integral...
The 5 most important elements of a content strategy
Content is a huge part of our lives as business owners. It encompasses everything we write, create, post, record and print. Ideally having a strategy around these elements means that we can put forward a consistent image into the digital world.Writing a strategy can be a job within itself, but here are five elements that you need to nail to ensure your strategy works for you.Clear objectives and goalsWhat are you trying to achieve with your content? What is your call to action for each piece of
How to conquer the social media overwhelm
As a small business owner, it is so easy to be drawn into the wonderful world of social media. Personally, I love it. I think it’s a great way to connect with people and share your knowledge and expertise. Added bonus if you grab a few clients on the way! I do know...
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