The latest from the blog
From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.
The Content Roadmap
Map your way to content with purpose in 5 easy steps.
Why likes don’t matter – how to use Facebook to your advantage
This week I wanted to take a moment to talk about perception. Particularly the perception that likes or follows on social media platform directly relate to sales and visibility. Whilst we all like to focus on the numbers and get excited when people start following and...
Should I hire someone to write my blogs?
How many times have you heard that ‘content is king’? When we are solopreneurs, trying to get everything done ourselves, blogs are probably at the bottom of the to-do list. Am I right? There are numerous benefits to publishing blogs, but should we do it ourselves, or...
How to love your business again
If your business is aligned with your ‘why’, it is likely that you live and breathe what you do! You probably think about it 24/7. How to improve, how to automate, how to get more clients, what needs to be tweaked in your strategies. Am I right? So what happens when...
Using automated emails for a service based business
An automated email is a marketing tool used by businesses both big and small to take away manual marketing work. They can be used to nurture, remind, educate or encourage buying behaviours. The most common use is the welcome series which gradually introduces a...
How does email marketing work with my sales funnel?
A sales funnel describes how a client moves through the purchase process with you. This is from their first introduction to you (usually via a free or very low cost offering) through to the purchase of your star product. As the funnel narrows, the number of people...
5 reasons why you need a blog
Blogs are articles, like this one, that you write and provide to your audience for free. They somehow fit into your offerings or are a piece of tangent content that would be of interest to your audience. They are an important piece in your content marketing for a...
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