If you want to step out of reactive, throw-spaghetti-at-the-wall mode and into proactive, strategic content creation, then a content plan is an absolute must. Yes, it will take time to create up front, but it will save you hours of unproductive an inefficient content...
Content marketing is the way that you take your client through their journey with you. It helps you to take your ideal client from knowing absolutely nothing about you, through to them becoming a raving fan. So, delivering the right content at the right time in the...
I love this time of year. There is a sense of winding down, of celebrating the year’s achievements and the energy of all the possibilities for the coming year. It’s a time when I start to plan, vision and strategise but it’s also a time when I like to tidy up. Just...
Every content strategy, in fact any strategy, should start with the ‘what’ – what do I want to achieve? Documenting your content strategy goals and objectives will drive the actions that you take, as well as what you track and how you tweak your action plan. It’s...
The 3 key decisions you need to make before you create content Do you feel a little overwhelmed every time you sit down to create content for your business? It’s safe to say you’re not the only one. Many of my clients come to me not knowing where to start and in the...
There is no doubt that content creation can be a time consuming process. What with coming up with ideas, executing them, editing and publishing, it can be a huge time suck. And when it’s not something that you love to do, it can then turn into a chore. If you’d like...
