By using The Client Journey as a framework for our social media strategy, we can quickly create a strategic way to create and schedule our posts so that it meets our ideal client exactly where they are in the journey with us. The Client Journey has five phases that...
The thought of becoming more visible in your business can make you feel sick. It means occasionally coming out from behind the keyboard and showing the world the real you. But it doesn’t have to be scary! Becoming more visible in your business is all about being...
Becoming a CEO with your content creation can be a challenging task. What with clients to serve, admin to attend to and well, life, it can be a struggle. But, if we’re to move away from the reactive, non-strategic hustle approach to our content, then we need to grant...
Guest post by Ruchi Saurabh Engaging an editor for your content can help turn it from ordinary to amazing. No matter how big or small your business is, you can definitely benefit from the services of an editor who can bring her strategic thinking and eye for detail to...
Creating content is not always a simple or easy thing for business owners to do. There’s coming up with the idea, creating the content and making sure it’s strategic. Then there’s all the peripheral things that you need to do like scheduling, uploading and making sure...
Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...
