Stories are how we create a connection with our ideal client. They’re the window into our business and personal life that give our ideal client the opportunity to see what we’re really like and the vision of what it’d be like working with us. Story telling...
Making sales from your social media isn’t just about crafting the perfect promo post. It’s not about the perfect formula, the perfect graphic or even knowing your ideal client inside out. Turning your followers into purchasers needs more than one magic post! Here’s...
A magnetic message is simply the way that we communicate what we do to our ideal client that draws them in, allows them to identify with you and makes them want to buy from you. A good magnetic messageIn my opinion magnetic messaging doesn’t involve tricky sales...
Core content is the lynch pin to easy, sustainable content and plays an important part in the client journey. It’s the blog, podcast or video that we create as the main part of our content marketing strategy and can be used to first connect with our ideal client and...
One of the ways that you can save time and money in your business, is to outsource your content marketing. But the thought of hiring a new team member, let alone how you’re going to onboard them and teach them everything they need to know can be a daunting project....
Content marketing can often feel like an overwhelming part of our business. We know how important it is to grow a profitable business, which places added pressure on us to ‘get it right ‘. At it’s very heart, content marketing is simply the information and experiences...