I love this time of year. There is a sense of winding down, of celebrating the year’s achievements and the energy of all the possibilities for the coming year. It’s a time when I start to plan, vision and strategise but it’s also a time when I like to tidy up. Just...
Every content strategy, in fact any strategy, should start with the ‘what’ – what do I want to achieve? Documenting your content strategy goals and objectives will drive the actions that you take, as well as what you track and how you tweak your action plan. It’s...
The 3 key decisions you need to make before you create content Do you feel a little overwhelmed every time you sit down to create content for your business? It’s safe to say you’re not the only one. Many of my clients come to me not knowing where to start and in the...
There is no doubt that content creation can be a time consuming process. What with coming up with ideas, executing them, editing and publishing, it can be a huge time suck. And when it’s not something that you love to do, it can then turn into a chore. If you’d like...
I strongly encourage my clients to have one piece of focus content for their business. That’s either a blog, podcast or video that you can reimagine into other pieces of smaller content across the platforms that you hang out on. It’s such a huge timesaver and brain...
I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...
