Creating content is not always a simple or easy thing for business owners to do. There’s coming up with the idea, creating the content and making sure it’s strategic. Then there’s all the peripheral things that you need to do like scheduling, uploading and making sure...
Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...
Confidence is all about believing in yourself and feeling comfortable in who you are. And believe it or not, it’s something that you can learn to create through your content. Confidence helps us to show up more often and more consistently online with a message that is...
Guest post by Romina Cavagnola, Alchemy of Alignment Someone asked me the other day why storytelling is so important when writing content for your business. It wasn’t the first time I’ve been asked that question. Aside from the fact that stories are capable of...
The word aligned gets thrown around a lot these days, whether it’s about your business, marketing, life, purpose. But what does it actually MEAN to create aligned content? It can actually mean different things to different people but The Oxford dictionary...
When I first started my business, I quickly became aware of who my dream clients were, and who were what I called my disaster clients. Dream clients are easy to work with. They are on the same wavelength and most importantly share similar values to you. They are the...
