I absolutely love ‘guesting’ as a strategy to increase your reach and authority. If these two objectives are part of your content strategy, then guesting (think blogs, podcasts, videos or providing content of value to another business or person) should...
Creating content, like any activity in your business, should have a point to it. If there’s no goal, no aim or no defined desired outcome, then it’s a waste of time even doing it! Wherever you plan to promote your content, it’s important to know why you’re doing it,...
How much time do you spend scrolling through your phone looking for something vaguely relevant to post on your social media? I bet the answer is too much time! It an attempt to solve my content woes and have some beautiful images I could use on my new website (stay...
Creating social media content is often one of the most time consuming tasks in your business and making sure that you have a strategy around it is important. The only way to get faster and more efficient at your social media is to systemise the process. Systemisation...
Do you start out each year with the intention of writing regular blogs for your website? You start off with a flurry but as you get busier, they fall to the bottom of the to-do list. Sound familiar? I publish a blog each fortnight and think that I may have been late...
I used to find it extremely difficult and time consuming coming up with new blog ideas each fortnight. I would find that I would waste a great deal of time trying to think of a topic that would be of interest and by the time I did, I’d lost my enthusiasm for writing....
