Your ideal client has a clear and distinct journey with you. From the moment they first lay eyes on you until you provide them with the service they have been looking for, you have several opportunities to use content to take them quickly from connection to...
So, let’s start with the basics. An ideal client is a valued part of your audience that you love working with. It feels easy with them and the relationship flows. Usually they match your personality, way of working or your values. They are your dream client. An avatar...
[This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I’ll totally blow on feeding my chocolate addiction.] Yep. The global situation sucks. And the economic outlook sucks. But that doesn’t mean your...
This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I’ll totally blow on feeding my chocolate addiction.] Creating content is all about giving value to your ideal client in such a way that they want...
I get it. You’re busy trying to keep your business baby afloat and do #allthethings. There is a lot to think about, so much we could be doing and big dreams to follow. On top of this there is social media, blogging and email marketing to create as well. All of this...
I absolutely love ‘guesting’ as a strategy to increase your reach and authority. If these two objectives are part of your content strategy, then guesting (think blogs, podcasts, videos or providing content of value to another business or person) should...
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