CEO mindset v employee mindset for your content marketing
Mindset plays a huge part in running your own business. It’s a struggle at times when you’re hit with slow times or money isn’t flowing easily. That’s why we need to continually bring our focus back to embracing the CEO mindset, rather than the...
How to create a powerful content marketing strategy that converts
Content marketing is the way that you take your client through their journey with you. It helps you to take your ideal client from knowing absolutely nothing about you, through to them becoming a raving fan. So, delivering the right content at the right time in the...
3 easy ways to declutter your business
I love this time of year. There is a sense of winding down, of celebrating the year’s achievements and the energy of all the possibilities for the coming year. It’s a time when I start to plan, vision and strategise but it’s also a time when I like to tidy up. Just...
How to track your content strategy success
Every content strategy, in fact any strategy, should start with the ‘what’ – what do I want to achieve? Documenting your content strategy goals and objectives will drive the actions that you take, as well as what you track and how you tweak your action plan. It’s...
