Does engagement really matter?
I recently did a poll in an Instagram Story and asked my followers what their biggest content creation challenge was. One of the top responses was how to create content that engages their audience. Now, from a social media perspective we view engagement as likes,...
Your step by step guide to lead magnet creation
Lead magnets (aka freebies or opt-ins) are the best way to grow your email list. They provide your ideal client with a valuable piece of information so that they can ideally take action to solve part of their problem. Lead magnets come in all shapes and sizes and can...
How to create a lead magnet that grows your email list
Lead magnets (aka freebies or opt-ins) are a great way to build your email list. In fact, they’re really the only way to build your email list these days, as you will rarely find someone willing to hand over their email address without the promise of something in...
It’s not your messaging that sucks
True fact. And I know because I’ve been exactly where you are right now. Searching for that one piece of the puzzle that will skyrocket your business to success. I believed that I needed a 5-step formula to craft the perfect message and then people would come flocking...
The 5 pillars of aligned content creation
If you follow me on social media or are on my email list, you’ll already know that I’m all about making content creation easy. There is no such thing as a one size fits all content strategy. If you’re following people that say there is, ditch them from your life quick...
