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[special edition] Don’t waste the slow times – let’s talk strategy prep!
[This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I’ll totally blow on feeding my chocolate addiction.] Yep. The global situation sucks. And the economic outlook sucks. But that doesn’t mean your...
How to use the power of connection in your content strategy
This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I’ll totally blow on feeding my chocolate addiction.] Creating content is all about giving value to your ideal client in such a way that they want...
Four things that you can implement today to beat content overwhelm
I get it. You’re busy trying to keep your business baby afloat and do #allthethings. There is a lot to think about, so much we could be doing and big dreams to follow. On top of this there is social media, blogging and email marketing to create as well. All of this...
How to use the power of ‘guesting’ to your advantage as part of your content strategy
I absolutely love ‘guesting’ as a strategy to increase your reach and authority. If these two objectives are part of your content strategy, then guesting (think blogs, podcasts, videos or providing content of value to another business or person) should...
Three types of content you should be using in your content strategy and how to use them to attract your ideal client
Creating content, like any activity in your business, should have a point to it. If there’s no goal, no aim or no defined desired outcome, then it’s a waste of time even doing it! Wherever you plan to promote your content, it’s important to know why you’re doing it,...
