How to attract your dream clients with your content
When I first started my business, I quickly became aware of who my dream clients were, and who were what I called my disaster clients. Dream clients are easy to work with. They are on the same wavelength and most importantly share similar values to you. They are the...
Your unique content plan (that won’t take hours to do)
If you want to step out of reactive, throw-spaghetti-at-the-wall mode and into proactive, strategic content creation, then a content plan is an absolute must. Yes, it will take time to create up front, but it will save you hours of unproductive an inefficient content...
How to create a powerful content marketing strategy that converts
Content marketing is the way that you take your client through their journey with you. It helps you to take your ideal client from knowing absolutely nothing about you, through to them becoming a raving fan. So, delivering the right content at the right time in the...
3 easy ways to declutter your business
I love this time of year. There is a sense of winding down, of celebrating the year’s achievements and the energy of all the possibilities for the coming year. It’s a time when I start to plan, vision and strategise but it’s also a time when I like to tidy up. Just...
How to track your content strategy success
Every content strategy, in fact any strategy, should start with the ‘what’ – what do I want to achieve? Documenting your content strategy goals and objectives will drive the actions that you take, as well as what you track and how you tweak your action plan. It’s...
