How to Become a Successful Content Creator
We are all in the business of content creation. It’s how we articulate our message, connect with and nurture potential clients and eventually convert them into raving fans. If your content isn’t creating conversations, or inviting engagement with your ideal client, it...
How to use email marketing in your client journey to grow your business
Your ideal client has a clear and distinct journey with you. From the moment they first lay eyes on you until you provide them with the service they have been looking for, you have several opportunities to use content to take them quickly from connection to...
What is an ideal client and why should I care?
So, let’s start with the basics. An ideal client is a valued part of your audience that you love working with. It feels easy with them and the relationship flows. Usually they match your personality, way of working or your values. They are your dream client. An avatar...![[special edition] Don’t waste the slow times – let’s talk strategy prep!](https://www.meldbusinessservices.com.au/wp-content/uploads/2020/06/mel-blog-sample-2.jpg)
[special edition] Don’t waste the slow times – let’s talk strategy prep!
[This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I’ll totally blow on feeding my chocolate addiction.] Yep. The global situation sucks. And the economic outlook sucks. But that doesn’t mean your...
How to use the power of connection in your content strategy
This post contains affiliate links. I receive a small amount of compensation when you purchase from my links, which I’ll totally blow on feeding my chocolate addiction.] Creating content is all about giving value to your ideal client in such a way that they want...
