Making sales from your social media isn’t just about crafting the perfect promo post. It’s not about the perfect formula, the perfect graphic or even knowing your ideal client inside out. Turning your followers into purchasers needs more than one magic post! Here’s...
A magnetic message is simply the way that we communicate what we do to our ideal client that draws them in, allows them to identify with you and makes them want to buy from you. A good magnetic messageIn my opinion magnetic messaging doesn’t involve tricky sales...
Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...
The word aligned gets thrown around a lot these days, whether it’s about your business, marketing, life, purpose. But what does it actually MEAN to create aligned content? It can actually mean different things to different people but The Oxford dictionary...
When I first started my business, I quickly became aware of who my dream clients were, and who were what I called my disaster clients. Dream clients are easy to work with. They are on the same wavelength and most importantly share similar values to you. They are the...