How to craft your perfect client journey
The client journey simply describes the way we take our ideal client from not knowing anything about us all the way through to becoming a raving fan. I look at it as a 5 stage pathway where we get to guide our ideal client, deepening our relationship along the way. It...
5 things you need to consider when creating powerful content
Creating powerful content means using content with purpose, mindful of the person who’ll be consuming it and creating in a way that feels right for you. Such a simple idea, but it can be difficult to execute. So there’s really two parts to this – one is understanding...
How to make money from your social media
Making sales from your social media isn’t just about crafting the perfect promo post. It’s not about the perfect formula, the perfect graphic or even knowing your ideal client inside out. Turning your followers into purchasers needs more than one magic post! Here’s...
How to create a magnetic message to grow your business
A magnetic message is simply the way that we communicate what we do to our ideal client that draws them in, allows them to identify with you and makes them want to buy from you. A good magnetic messageIn my opinion magnetic messaging doesn’t involve tricky sales...
