How to craft your perfect client journey

by admin | May 30, 2022 | Content

The client journey simply describes the way we take our ideal client from not knowing anything about us all the way through to becoming a raving fan. I look at it as a 5 stage pathway where we get to guide our ideal client, deepening our relationship along the way. It...

5 things you need to consider when creating powerful content

by admin | May 2, 2022 | Content, Small Business Tips

Creating powerful content means using content with purpose, mindful of the person who’ll be consuming it and creating in a way that feels right for you. Such a simple idea, but it can be difficult to execute. So there’s really two parts to this – one is understanding...

How to make money from your social media

by admin | Feb 7, 2022 | Content, Social Media

Making sales from your social media isn’t just about crafting the perfect promo post. It’s not about the perfect formula, the perfect graphic or even knowing your ideal client inside out. Turning your followers into purchasers needs more than one magic post! Here’s...

How to create a magnetic message to grow your business

by admin | Jan 24, 2022 | Content, Small Business Tips

A magnetic message is simply the way that we communicate what we do to our ideal client that draws them in, allows them to identify with you and makes them want to buy from you. A good magnetic messageIn my opinion magnetic messaging doesn’t involve tricky sales...

How to use the right content at the right time to land your dream client

by admin | Jul 26, 2021 | Content, Small Business Tips

Content has two main purposes. The first is to showcase who you are – your brand personality, beliefs, values and what you stand for. The second is to move your ideal client through their journey with you from not knowing anything about you all the way to becoming a...