The latest from the blog
From content to client journeys and everything in between. Grab a cuppa. It’s time to be inspired to grow your business.
The Content Roadmap
Map your way to content with purpose in 5 easy steps.
How to attract your dream clients with your content
When I first started my business, I quickly became aware of who my dream clients were, and who were what I called my disaster clients. Dream clients are easy to work with. They are on the same wavelength and most importantly share similar values to you. They are the...
Your unique content plan (that won’t take hours to do)
If you want to step out of reactive, throw-spaghetti-at-the-wall mode and into proactive, strategic content creation, then a content plan is an absolute must. Yes, it will take time to create up front, but it will save you hours of unproductive an inefficient content...
How to up your SEO game in your downtime
SEO - aka Search Engine Optimisation - gets a bad rap, even among digital marketers. Viewed as the ‘Dark Arts’, it’s regarded as challenging, time-consuming and expensive to address. The level of ‘tech’ know-how people assume is required to address this critical...
CEO mindset v employee mindset for your content marketing
Mindset plays a huge part in running your own business. It's a struggle at times when you're hit with slow times or money isn't flowing easily. That's why we need to continually bring our focus back to embracing the CEO mindset, rather than the employee mindset. I had...
How to nurture your ideal client so that they are more likely to convert
Whilst our goal in business is to make money through converting our ideal client, we can’t solely focus on the conversion process when it comes to our content. In doing so, we’re forgetting that our client goes on a journey with us and before conversion, there’s other...
The 3 secrets to building a successful business
Before we dive into what I believe are the three key areas to focus on when growing your business, let’s get one thing straight. Success does not necessarily equal ‘6 figures’ or ‘5K months’. A successful business is one which allows you the degree of flexibility you...
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