Creating more content isn’t the answer to visibility
The answer to visibility has nothing to do with the relationship between the amount of content you create and whether you get noticed and remembered. Most people think that to increase their visibility, it means doing more and being more. Visibility is the ability to...
Memorable content – your path to sign ups and sales
In today’s online marketplace, it’s more important than ever to stand out from the crowd. If you want people to remember you, you need to give them a reason to. This doesn’t mean you have to make up fantastical stories or do something controversial. It’s...
Is your content successful? Here’s how to tell
Knowing whether your content is successful is more than tracking your likes and engagement on social media content. Successful content reflects what you want your content to do for your ideal client, and ultimately your business. Here’s 4 ways to tell if any piece of...
4 ways content can make or break your business
Content really is the lifeblood of our business. If you think about how people find you and buy from you, it’s highly likely that they found you through the power of content. When we’re consistently creating and publishing, then sales will consistently flow. Building...
Should I be using Threads for my business?
In case you’ve been living under a rock the past week, the latest and greatest news is that Meta has launched Threads, the Twitter-esque cousin of Instagram. There’s SO much talk about this new platform and where it’s going, what’s going to happen to it, who’s on it,...
